Anita Mitchell & The Mitchell Group

Anita Mitchell’s expertise as an exceptional communicator has been honed through her decades-long experience as president of The Mitchell Group. Since 1979, Anita has been tapped by some of Florida’s largest corporations to assist in a wide range of communications and advocacy work. 

Government Relations: Anita maintains strong relationships in governmental circles and works tirelessly to build effective strategic engagement between the organizations she works with and government entities. Anita’s in-depth understanding of the legislative processes, regulatory frameworks, and the political landscape has led to successful results including favorable legislation, increased funding opportunities, and enhanced reputation among stakeholders.

Branding & Marketing Consulting: A consummate marketing professional, Anita is adept at building brand strategies, market research, consumer behavior analysis, and the development of targeted marketing strategies. Her work regularly helps clients with effectively communicating value propositions, creating strong marketing strategies and building customer engagement and retention.

Media Relations: Anita’s storytelling skills are the cornerstone to her success in gaining publicity for her clients. From crafting press releases and story pitches, to preparing for interviews and developing media kits, Anita is skilled at the tactics needed to amplify an organization's message and enhance its visibility in the marketplace.

Strategic Consulting: Business looking to develop long-term plans that align with an organization's goals and objectives have turned to Anita for decades for her expertise in building a well-defined strategy and a roadmap for success.

Corporate Relations Consulting: Anita has long been a force in building and maintaining relationships with key stakeholders, including investors, customers, and community members on behalf of her clients. Through effective corporate relations, she has helped to enhance trust and credibility between her clients and outside entities and effectively work towards mutual long-term success.